We’ve Gone Hardcore B Corp!

We’ve Gone Hardcore B Corp!

Certified B CorpYou may already know that transparency is a central tenant of our mission at Scratch and Peck Feeds. We believe a great way to keep us moving toward our goals is to show you exactly what we are doing to reach them.  Just like a good diet plan, nothing holds your feet to the fire like setting a timeline and telling a friend about it! One way to demonstrate dedication to transparency is through third-party certifications, of which we already have many. We are Certified Organic, Non-GMO Project Verified, as well as Animal Welfare Approved. The next badge we are fortunate to add to our vest is our recently achieved Benefit Corporation Certification (B Corp).

To become part of the B Corp community, Scratch and Peck Feeds was required to meet the highest standards of overall social and environmental performance, transparency and accountability. The goal of B Corp certification is to redefine what success looks like in business. Rather than sharing the traditional business view of measuring success purely through our bottom line, B corporations aim to define success through the triple bottom line­—creating positive environmental and social impacts in addition to profit.  To demonstrate our practices, the non-profit B Lab® measured our performance in four areas: governance, employees, community, and the environment.

We began the process of assessment and rigorous documentation about 18 months ago and received our results and approval for the certification in April 2017. Out of the five main fields measured, we excelled the most in our environmental impact. There are many components assessed in each area. Some of our highest scoring sub-categories were our organization’s ethics, management and communication, involvement in our local community, and using environmentally sound transportation, distribution, and suppliers. While we have successfully achieved status as a Benefit Corporation, we believe in constant improvement, which is why we are currently developing goals across departments and the organization to do even better. We can’t wait to share them with you and report on the impact of our work.

We take our mission to make honest, wholesome organic animal feed products with the most heartfelt regard for our planet and fellow living creatures very seriously. For our company, we measure success by three pillars of sustainable business: People, Planet and Profit. So, becoming a B Corp was a logical next step to show our stakeholders we take our promises to heart. We are proud to join the ranks of almost 2,000 other Certified B Corporations® across the world, all working to redefine success in business and do their part to create positive change.


  1. Deena Benson May 24, 2017 at 11:07 pm - Reply

    Congratulations on your B Corp certification. My business is in the application process at this time. High five to you!!

    • Scratch and Peck Feeds May 25, 2017 at 7:34 am - Reply

      Thank you! And a high five right back ‘atcha for working toward getting your certification too!

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